James Street in Hamilton, Ontario is defined by Lake Ontario in the north and the Niagara escarpment in the south. It has the heritage of being an entry point for newcomers to Canada, rooted in the history of North America's railroad, featuring everything from a port and an armoury, to galleries and medical facilities, and is now a diverse arts & cultural hub.
The James, like those that built it across time and continue to make it everyday, from artists and architects to chefs and medical professionals, is a ruggedly elegant everyday hero.
For design we drew from the heritage of railroad watches, with a hint of field watch, for their connection to the history of the street. Like the street and city, the coin edge, ridged bezel offers a certain sophistication while literally being a "a little rough around the edges." Meanwhile the subtle sectored dial design references the classic clock of Hamilton's old city hall, a fixture of the street for over 130-years, now located in the City Centre clock tower.
With three colour iterations to start, the refined design ensures it's an everyday hero that looks as good dressed up as it does dressed down.